Mario and Daniele Pierini was established in 1983 by father Mario and the current administrator Daniele rebel son who after an experience in antagonism with his father decides to join forces to create a small center of luxury with mainly male vocation, uniting the experience thirty years of Mario and the most modern exuberance of Daniele who after 5 years accompanying his father in 1977 decides to start his own business to give vent to his vision of fashion with brands like BADUINO, UMBERTO BILANCIONI, STEFANO CONTI.

He decides to combine his mutual experiences bringing a great benefit to the newly established group that immediately includes companies of historical value for the time, such as ARFANGO, AVON CELLI, ACQUA DI PARMA, CHRISTIAN DIOR man and others … in 1995 Mario lays down his arms and everything passes into the hands of Daniele, who in the meantime refined his professional maturity, soon succeeded in moving the company axis from the strongly declining classical world into an office of international brands aimed at a younger audience with CALVIN KLEIN, COTTON BELT, JW BRINE, LES COPINS, JACOB CHOEN, PARAJUMPER, SABELT and others maintaining the classic products but renewed and always integrated in the most youthful philosophy ….

Today the study has been reduced in size due to market inadequacies and is aimed at the same clientele that has followed the market evolution over the years, proposing garments strictly 100% produced in Italy, where the guarantee of quality and price pay particular attention to the new needs of a public that is less victim of brands and logos.

This great effort to re-set the distribution strategy leads the firm to select a clientele that is sensitive to the search for a contemporary product, with a democratic price, and with a service from the selected companies that guarantee a relationship with customers of great complicity.